The Chisco logo depicts the mountain and the waves on which brothers Beirne and Gregg Chisolm base their lifestyles and their business. Growing up outside New York City, they quickly wandered west in search of Maui's Northshore tradewind whipped waves.

While on Maui, and fed up with losing too many watches to the relentless waves, (causing them to be late yet again for their evening restaurant jobs) they started working on a new type of watchband. 20 bucks bought them a used sewing machine, and then after a few long frustrating nights, they produced their first prototype watchbands based on the double wrap principal of surfboard leashes. They called it simply, THE BAND®