The London Fog® brand is a highly consumer recognized brand.

London Fog® was ranked # 32 out of the top 100 brands in the WWD brand ranking of 2004. Aside from Totes, which was ranked 79th, no other umbrella brand was named in the top 100 brand listing.

London Fog® is equally recognized by both female and male consumers. It appeals to both genders equally. For example, London Fog®’s reputation for quality ranks it 1st of 180 Women’s Wear Brands and 3rd of 90 Men’s Wear Brands by consumers for perception of quality. London Fog® ranks 6th for consumer loyalty among men and 10th among women.