In November of 2007, Salt Lake City-based Marker Ltd. appointed Athalon Sportgear as its exclusive and official licensee in the luggage and ski bag category. In this relationship, Athalon is the exclusive licensee to design, develop and distribute luggage, ski bags, boot bags and duffels under the Marker brand for distribution in the United States, Canada and Europe.

Marker has built a significant ski and travel bag business in the snow sports industry. Athalon now embellishes Marker's reputation for technology and quality and has engineered the finest snow sport bags in the market. The new line was introduced at the 2008 SIA Show in Las Vegas.

In commenting on this introduction, Daryl Santos (President, Marker Ltd.) stated, "We are very pleased to be enjoined with the Athalon organization. Their passion for excellence in the sport luggage arena will be a welcome addition to our product portfolio. It is exciting for all of us at Marker to have true specialists attending to our retailers and market needs in this category."

Marker Sport and Travel Bags have created products that are designed to provide "Adventure all year long" with emphasis on snowsports. Strength and durability, along with useful features and great looks, set these pieces apart from the rest. The bags are constructed of Athalon high-density sport nylon and feature strong carry handles, deluxe linings, signature pulls, hardware and bottom feet. All pieces undergo rigorous quality testing with all stress points reinforced for maximum durability. The quality is "as good as it gets". The line offers a selection for both men and women as well as a "Lady Marker" line exclusively for women.