Samsonite Business Cases

In 1910, the Samsonite story began in Denver, Colorado, with the Shwayder Trunk Manufacturing Company. Jesse Shwayder's founding goal was simple: to produce and sell an uncommonly well-made trunk that would stand up to the most rigorous travel, originally including the Gold Rush.



Samsonite's ambition is to provide unparalleled durability, security and dependability in all of its products, through leading edge functionality, features, innovation, technology, contemporary aesthetics and design.



The world of travel is constantly changing, and so is Samsonite. As the brand is taken beyond luggage, Samsonite is constantly seeking opportunities to expand internationally.