Laura Udall was a dedicated and concerned mother of three young children. Her daughter Rachel was only ten when she started having severe back pain from carrying heavy books to school. As a young teenager, Rachel was diagnosed with 30 degree curvature spinal scoliosis. Laura knew if her daughter was having such issues with her school books, there must be thousands of students with the same problem. Laura went direct to the source and asked students what they wanted in a school book bag. She enlisted her engineer husband, Nick, to create a carry-all that would spare their young daughter's back and incorporate many of the design ideas requested by the students. Like every great Silicon Valley company Nick headed to the garage where he designed and built the company's flagship product, the ZÜCA Sport.

Founded in 2004, tackling chronic back pain and promoting healthy living, ZÜCA was applauded by parents everywhere. And now? An entire ZÜCA family is rolling confidently through the world. Some haul sports gear. Some provide seats for weary business travelers. Some jump curbs just for kicks. Regardless, the ZÜCA story is a happy one. And only just beginning.

ZÜCA remains committed to our core design values of Health, Environment and Functional Innovation. In fact, "considerate" design drives every single decision we make.

"Considerate design is about offering novel solutions for a number of issues," explains ZÜCA, Inc. Founder and CEO, Laura Udall. "Our carry-alls consider people's health as well as their need to transport personal things with out pain or hassle. We build our carry-alls to last, so they are considerate of the environment. And we eagerly listen to customers' input on how we can incorporate new features to address different needs."

ZÜCA® carry-alls have been lauded as disruptive because they are literally turning the category "inside out" with their patented design.